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What do customers want?

What a customer wants is very simple. They want the core product or service of your business to meet their needs and expectations. If you are a PCB manufacturer, they want a board that works, is delivered on time and at a fair value for their money. So, if wanting stuff that works, when you need it, is not an unreasonable expectation, then why are consistent high marks for customer satisfaction so difficult to reach and maintain?

Because customers expect these things; they are called Order Qualifiers, or in other words, the price of admission. Satisfying these core areas will not create loyal customers or cause them to tell others how good you are. However, if you don’t meet these basic objectives, they most certainly will tell anyone who will listen how bad you are.

Order Winners, the things that will drive loyalty, additional business and turn customers into your best sales people are the little extras; things that most companies fail to either realize, or don’t place as much value on. The following are a list of things that your customers really – really – really want that will turn them into fans for life!

 

Contact me to turn your QMS into a Customer Satisfaction machine!

Steve@tracQMS.com

920-841-3478

Understanding your customers may seem like a no-brainer, but talking with company leaders across various industries the past seven years demonstrate just how difficult this can be in practice. One of the newest requirements to both ISO 2015 & AS9100 2016 is expanding the whole concept of who is a customer. The traditional definition of a customer is organizations that pay us for our product. The new requirement is to define the “Interested Parties” to the business, and to identify what their needs are.

Interested Parties are defined as any party that has an interest in how your company performs. This includes traditional customers, but also adds parties such as owners/stakeholders, employees, suppliers, banks, and the community. Only parties that have an interest in how your company performs and impact the QMS need be examined, although this should be a very short list. Because, as I preach to my clients, a “B” can be functionally swapped out for the “Q” in QMS as it is actually a Business Management System for the entirety of the organization.

How can this help? Excellent question, because any requirement comes with the expectation that something must be done. A simple analysis at the next management review meeting will suffice, using a tool such as my attached Interested Parties Worksheet. Refreshing this activity then becomes an annual exercise.

Stand by for Part 2, and contact me to help with your Interested Parties analysis

920-841-3478

Steve@tracQMS.com

www.tracQMS.com

American Standard Circuits is one of the elite PCB fabricators in the industry, and I had the opportunity to interview CEO Anaya Vardya for iConnect007’s virtual SMTA International exposition. Anaya talks about the impact of Covid, what they are doing to keep employees safe and new developments in the company. PCB007’s industry audience ranked this interview No. 2 in their Top Ten picks; watch the interview here: http://pcb.iconnect007.com/index.php/article/124625/real-time-withsmtai-2020-asc-makes-lemonade-out-of-lemons/124628

To schedule your interview contact me at:

Steve@tracQMS.com

920-841-3478

For enhanced high-speed signal-handling performance required by the world’s most demanding high-frequency Printed Circuit Board applications, Ventec International Group has launched a laminate option to its tec-speed 20.0 glass-reinforced hydrocarbon and ceramic laminate cladded with thin-film resistor material from Ticer.

Read about it here:

http://pcb.iconnect007.com/index.php/article/124607/ventec-launches-high-speed-material-option-cladded-with-thin-film-resistor-foil/124610/?skin=pcb#124607

Contact me for all your quality needs.

Steve Williams

920-841-3478

Steve@tracQMS.com

 

Watch my Real Time with… interview with ASC CEO Anaya Vardya on the upcoming SMTAI (virtual) conference and how they are managing trade shows in this “new normal”

http://flex.iconnect007.com/index.php/article/124625/real-time-withsmtai-2020-asc-makes-lemonade-out-of-lemons/124628/?skin=flex#124625

Call now to schedule your interview…

Steve Williams

920-841-3478

Steve@tracQMS.com

Part 3 continues with tips and techniques to minimize audit findings and maximize audit success.

Read here http://iconnect007.uberflip.com/i/1259453-pcb007-june2020/61?m4=

Avoid audit “dings”

 

Contact me ASAP to start training your staff on these Guerrilla Tactics

Steve@tracQMS.com

920-841-3478

 

As America begins its long overdue reopening, my experiences over the last few weeks are indicating what the near future is going to look like in our “New Normal”, and I am sooooo over it already. Here are my top five reasons why:

  1. Restaurants

My wife and I were eager to get back out to our favorite local pub and grill, and got the opportunity last week during their grand reopening. Of course, everyone was masked up and customers were social distanced operating at 25% of capacity, but the biggest change was on the table, which was bare. All the condiments were removed and if you wanted catsup, mustard, salt or pepper we were given a single serving in a sealed cup. Our silverware was plastic and delivered in a sealed pouch like you get with a McDonald’s breakfast. For some reason the beer and drinks were still served in real glasses, not sure why these can be adequately washed but not silverware.

  1. Travel

I took my first air travel since January the end of May and went through three different airports; everything was closed in 2 of the 3 except a couple of the news stores where I could buy a book, magazine or some snacks. The third had a couple of bars open and Starbucks. Just when I though the offerings on the plane could not get any more spartan, we were offered a can of water (didn’t even know water came in cans!) and a small pretzel pack. No soft drinks, and most importantly, no alcohol.

My hotel was no better, with its restaurant and convenience store closed, but once again their Starbucks was open. Of course, all the neighboring restaurants were either closed or only doing pickup. I ended up doing a DoorDash delivery and was able to purchase an $8 beer at the hotel front desk to take to my room. I had another surprise the next evening when I returned to the hotel and found that my room had not been refreshed. I tried to call the front desk to inquire about it, but the room phone had been disconnected. So, after a visit to the lobby for new towels and in-room coffee pod replenishment, the hotel manager informed me that these were all Covid-19 precautions the hotel had put in place. This was a major 4 Star hotel, not your average Motel 6.

  1. Haircuts

Now I am a pretty easy-going guy and doing without a haircut was more of an inconvenience, but for my wife and daughter, not being able to do their monthly hair and nails has been an extremely painful experience. I was finally able to get my first haircut in over 3 months, and not a day too soon as my hair was approaching high school length. In fact, my wife told me that I looked a lot like disheveled scientist Doc Brown from Back to the Future fame. I had tried to make an appointment via my app the prior three days with no success as the wait time was always over 4 hours by the time I checked. So, I finally set my alarm for five minutes before they opened and submitted my “online check-in” immediately and was booked with a 43-minute wait. I continued to watch the app and was amazed as the wait jumped to 87 minutes in three minutes and continued to escalate from there.

When I pulled up about five minutes early for the appointment, there was a masked greeter standing outside to again “check me in” and I was told to wait in my car until someone else finished and left. Everyone in the salon was masked up, as was I, and it stayed on the entire time until she trimmed my sideburns, in which case I was instructed to unhook my mask from my ears and hold it in place while they trimmed my sides. The services were basically unchanged, except at the very end when my stylist said, “I have to send you out a bit damp because they took our hair dryers away.” I guess they didn’t want to be blowing around all the potential Covid-19 air all over the place.

  1. Masks

I hate masks. During vacation five years ago, a mosquito bite I received at a very nice Mexican resort has left me with a compromised immune system. As such, I am in the “high risk” category and will be wearing a mask for the foreseeable future. We have purchased a plethora of styles from Amazon, eBay and Etsy; my wife and I even tried to make our own out of some excess denim we had laying around (not advisable).

Side note: I was in the Home Depot recently (see Reason No. 1 below) waiting to return an item and standing on the dot signifying the appropriate social distance from the next customer, when the guy in front of me, both of us wearing masks, turned to me and said “Do you know what 6 feet is?” I bit my tongue and resisted the urge to reply “2 yards” and politely backed up the 4 inches I was apparently short.

Through all this I have yet to find one that doesn’t make me look like Alfred E. Newman. They are hot, uncomfortable and not very attractive. Every time I complain about the mask or other lifestyle changes I have had to make, my wife reminds me: “Honey, this is just our new normal”. She’s right of course, but it doesn’t keep me from wanting to scream.

  1. Survival (of Covid) is not mandatory

As America, and the world, opens back up not everyone will. The sad truth is that many, many businesses did not survive the “safer at home” business shutdown imposed by overreaching local governments. The definition of “essential business” confounds me as I could go to the Home Depot or Liquor store throughout the shutdown, but churches, service providers and non-grocery stores were ordered closed. I have published two articles over the years on a Wisconsin small business success story called The Barbershop. Having multiple locations state-wide, The Barbershop caters to men and was the poster boy for exceeding customer expectations. I drove by my local shop the other day only to find that they were out of business; they did not survive Covid. They are not alone, and we will quickly discover just how much our booming business economy will have changed from just a few short months of insanity.

Let’s get back to our “Old Normal”

People are smart. Way smarter than the politician in some remote office making decisions to shutter businesses and destroy jobs, all while still getting paid themselves. Let the people decide for ourselves; people in high risk categories like myself are free to wear masks, social distance and stay home if they choose. If they choose. My clients, most of whom have fortunately been able to continue working because of their MilAero or ventilator work, have already made adjustments in their business practices to keep their employees safe. They have updated their Business Continuity Plans to put in place provisions for the next Bio/Chemical threat. We have weathered other pandemics, some worse than this. People are smart; it’s time to get back to work. I’ll end by stealing a line from one of my favorite songs, Aaron Lewis’ Country Boy:

“Now two flags fly above my land

That really sum up how I feel

One is the colors that fly high and proud

The Red, the White, the Blue

 

The other one’s got a rattlesnake

With a simple statement made

‘Don’t tread on me’ is what it says

And I’ll take that to my grave”

 

Contact me for all of your quality system needs

Steve@tracQMS.com

920-841-3478

Recently Steve Williams was interviewed by the iConnect007 Editorial Team on Emotional Manufacturing Intelligence; read the interview here http://iconnect007.uberflip.com/i/1259453-pcb007-june2020/30 and see why Williams feels EMI is more important than IQ when it comes to guiding manufacturing thinking and behavior.

Contact Mr. Williams for more information on EMI and all of your quality management needs.

920-841-3478

Steve@tracQMS.com

Part 2 continues with tips and techniques to minimize audit findings and maximize audit success. Read here http://iconnect007.uberflip.com/i/1248324-pcb007-may2020/86

Contact me ASAP to start training your staff on these Guerrilla Tactics

Steve@tracQMS.com

920-841-3478

Would you like to have better success during customer and 3rd party quality systems audits? Read this multiple part series for tips and techniques to minimize audit findings and maximize audit success. Read here http://iconnect007.uberflip.com/i/1221561-pcb007-mar2020/78

 

Contact me ASAP to start training your staff on these Guerrilla Tactics

Steve@tracQMS.com

920-841-3478