The Big 7 Are Key to Customer Sat
ISO tells us the 7 Quality Management Principles are a set of fundamental beliefs, norms, rules, and values that are accepted as true and can be used as a basis for quality management. These quality best practices will lead to higher customer satisfaction in any organization.
1 Customer Focus
Organizations depend on their customers and therefore should understand current and 
future customer needs, should meet customer requirements and strive to exceed customer expectations.
2 Leadership
Leaders (top management) establish unity of purpose and direction of the organization. They should create and maintain the internal environment in which people can become fully involved in achieving the organization’s objectives.
3 Engagement of People
People at all levels are the essence of an organization and their full involvement enables their abilities to be used for the organization’s benefit and allow the organization to achieve common goals including quality objectives.
4 Process approach
A desired result is achieved more efficiently when activities and related resources are managed as a process. The process approach incorporates the Plan-Do-Check-Act (PDCA) cycle and risk-based thinking.
5 Improvement
Continual improvement of the organization’s overall performance should be a permanent objective of the organization. Undertaking internal audits at regular intervals can assist with identifying opportunities for improvement.
6 Evidence-based Decision Making
Effective decisions are based on the analysis of data and information. It is important to make decisions based on the facts, plan changes and verify the effectiveness of change.
7 Relationship Management
An organization and its interested parties (including suppliers) are interdependent and a mutually beneficial relationship enhances the ability of both to create value. Communication is key to maintaining and improving the quality management system (QMS).