Anaya Vardya Interview on New American Standard Circuits Book
American Standard Circuits Introduces new book: Fundamentals of Printed Circuit Board Technologies
Steve Williams talks with Co-Author Anaya Vardya CEO and President of American Standard Circuits about his new book the Fundamentals of Printed Circuit Board Technologies, the newest and most comprehensive of short Printed Circuit Board books.
Steve: First question Anaya; There are already a number of books on PCB technology, why did you write this one?
Anaya: The motivation for writing this book came from our customers, who are always very surprised at the complexity of our processes when they visit for a plant tour or audit. We feel it is critical that our customers are educated on the state of the art of printed circuit board fabrication. Fully understanding the processes will help to avoid over, or under, engineering a design and assure that it is manufacturable.
Steve: Why is it different from some of the other books available today?
Anaya: Printed circuit board fabrication is complicated, and we wanted to explain this complexity in a way that can be easily understood by not only engineers and designers, but also by the average person working out on the shop floor. We also wanted to craft more than another book on the basis of PCB fabrication, so we included a number of advanced technology processes that may not be covered by other books.
Steve: Can you talk about some of the extra features that you’ve added to the book?
Anaya: Sure, the advanced technology I mentioned includes topics like HDI (high density interconnect), Flex/Rigid-Flex, Controlled Impedance, RF/Microwave, RF Thermal Management and Thermal PCBs. We also added in a chapter on what customers can provide the fabricator to make sure they receive an accurate quote. This is a much larger issue than most people would suspect, and one that can be easily fixed with a little education on what exactly is needed.
Steve: This is your third book, and I happen to know that there is a fourth in the works. ASC is quickly becoming known as the industry expert in a number of technologies. Are the books part of a larger strategy? 
Anaya: You could certainly say that. We feel that it is critical to educate our customers, and potential customers, in the design and manufacturing considerations of advanced technology PCB technology.
Steve: Who is the book targeting? Who is it written for?
Anaya: The short answer is anybody in the industry. More specifically, it was written to target OEMs, ODMs and Contract Manufacturers; basically, anyone that is designing printed circuit boards. We also feel this book would be beneficial to anyone that is working in the industry, especially people that are just entering it.
Steve: When will be the book be available?
Anaya: Our targeted launch date is Tuesday March 31, 2020.
Steve: Is this an e-book or a print book?
Anaya: It is a free e-book.
Steve: Will a print copy be available in time?
Anaya: Yes, there will eventually be a printed version of the book that you will be able to get from us.
Steve: How can people get a copy of the book?
Anaya: The book can be downloaded directly from our website at https://www.asc-i.com/fundamentals-pcb-tech/
Steve: Is it available to anyone?
Anaya: Of course!
Steve: Any last comments
Anaya: Yes absolutely. We spent a lot of time writing this book in the hopes of giving back to an industry that has been very good to us. We sincerely hope that everyone who downloads and reads it from PCB designers, to manufacturing people, to engineers, to owners, to investors and to buyers and anyone else who needs to know more about printed circuit boards and how they are fabricated. We look forward to getting feedback from people who read the book. Our hope is that it becomes required reading to anyone in our business whether they are twenty-five-year veterans or new to our industry.
Meet the Co-Author
Anaya Vardya has over 35 years in the electronics manufacturing business and is currently the President & CEO of American Standard Circuits, Inc. Anaya was previously COO of Canadian based Coretec Inc. and Sr. VP Operations of Merix (both now part of TTM). He was also the Corporate Development Manager at Continental Circuits. Prior to that he had a variety of management and non-management positions in IBM Endicott and IBM Austin. Anaya also has a master’s in chemical engineering from the University of Cincinnati and a Bachelor of Technology from the Indian Institute of Technology (Bombay).
About American Standard Circuits
American Standard Circuits (ASC) prides itself on being a total solutions provider, manufacturing quality rigid, metal-backed, RF/microwave, flex, and rigid-flex PCBs for the medical, automotive, industrial, defense, and aerospace markets in volumes from test and prototypes to large production orders. ASC has the expertise to provide a wide variety of technologies in a time-critical environment. Their qualifications include AS9100 Rev D, ISO 9001:2015, MIL-PRF 31032, MIL-PRF-55110, MIL-PRF-50884 certification and ITAR registration. In addition to manufacturing in the USA, ASC can transition and manage your PCB requirements to lower cost regions via its qualified supply chain of offshore partners. ASC also holds many key patents for metal bonding processes. For more information about American Standard Circuits’ services or to ask one of their technology experts a question go to www.asc-i.com.
Visit I-007eBooks to download your copies of American Standard Circuits’ micro eBooks today:
The Printed Circuit Board Designer’s Guide… to Fundamentals of RF/ Microwave PCBs
The Printed Circuit Designer’s Guide to… Flex and Rigid-Flex Fundamentals
Contact Steve for your Quality needs or to set up your own Interview
920-841-3478
Steve@tracQMS.com