I recently interviewed Dave Lackey, American Standard Circuits’ Flex/Rigid Flex expert, on the critical factors required to control impedance on flex printed circuit boards.
Watch the interview here: https://www.youtube.com/watch?v=k3hY8oyNqeA
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American Standard Circuits is one of the elite PCB fabricators in the industry, and I had the opportunity to interview CEO Anaya Vardya for iConnect007’s virtual SMTA International exposition. Anaya talks about the impact of Covid, what they are doing to keep employees safe and new developments in the company. PCB007’s industry audience ranked this interview No. 2 in their Top Ten picks; watch the interview here: http://pcb.iconnect007.com/index.php/article/124625/real-time-withsmtai-2020-asc-makes-lemonade-out-of-lemons/124628
To schedule your interview contact me at:
Steve@tracQMS.com
920-841-3478
Watch my Real Time with… interview with ASC CEO Anaya Vardya on the upcoming SMTAI (virtual) conference and how they are managing trade shows in this “new normal”
Call now to schedule your interview…
Steve Williams
920-841-3478
Steve@tracQMS.com
American Standard Circuits Introduces new book: Fundamentals of Printed Circuit Board Technologies
Steve Williams talks with Co-Author Anaya Vardya CEO and President of American Standard Circuits about his new book the Fundamentals of Printed Circuit Board Technologies, the newest and most comprehensive of short Printed Circuit Board books.
Steve: First question Anaya; There are already a number of books on PCB technology, why did you write this one?
Anaya: The motivation for writing this book came from our customers, who are always very surprised at the complexity of our processes when they visit for a plant tour or audit. We feel it is critical that our customers are educated on the state of the art of printed circuit board fabrication. Fully understanding the processes will help to avoid over, or under, engineering a design and assure that it is manufacturable.
Steve: Why is it different from some of the other books available today?
Anaya: Printed circuit board fabrication is complicated, and we wanted to explain this complexity in a way that can be easily understood by not only engineers and designers, but also by the average person working out on the shop floor. We also wanted to craft more than another book on the basis of PCB fabrication, so we included a number of advanced technology processes that may not be covered by other books.
Steve: Can you talk about some of the extra features that you’ve added to the book?
Anaya: Sure, the advanced technology I mentioned includes topics like HDI (high density interconnect), Flex/Rigid-Flex, Controlled Impedance, RF/Microwave, RF Thermal Management and Thermal PCBs. We also added in a chapter on what customers can provide the fabricator to make sure they receive an accurate quote. This is a much larger issue than most people would suspect, and one that can be easily fixed with a little education on what exactly is needed.
Steve: This is your third book, and I happen to know that there is a fourth in the works. ASC is quickly becoming known as the industry expert in a number of technologies. Are the books part of a larger strategy? 
Anaya: You could certainly say that. We feel that it is critical to educate our customers, and potential customers, in the design and manufacturing considerations of advanced technology PCB technology.
Steve: Who is the book targeting? Who is it written for?
Anaya: The short answer is anybody in the industry. More specifically, it was written to target OEMs, ODMs and Contract Manufacturers; basically, anyone that is designing printed circuit boards. We also feel this book would be beneficial to anyone that is working in the industry, especially people that are just entering it.
Steve: When will be the book be available?
Anaya: Our targeted launch date is Tuesday March 31, 2020.
Steve: Is this an e-book or a print book?
Anaya: It is a free e-book.
Steve: Will a print copy be available in time?
Anaya: Yes, there will eventually be a printed version of the book that you will be able to get from us.
Steve: How can people get a copy of the book?
Anaya: The book can be downloaded directly from our website at https://www.asc-i.com/fundamentals-pcb-tech/
Steve: Is it available to anyone?
Anaya: Of course!
Steve: Any last comments
Anaya: Yes absolutely. We spent a lot of time writing this book in the hopes of giving back to an industry that has been very good to us. We sincerely hope that everyone who downloads and reads it from PCB designers, to manufacturing people, to engineers, to owners, to investors and to buyers and anyone else who needs to know more about printed circuit boards and how they are fabricated. We look forward to getting feedback from people who read the book. Our hope is that it becomes required reading to anyone in our business whether they are twenty-five-year veterans or new to our industry.
Meet the Co-Author
Anaya Vardya has over 35 years in the electronics manufacturing business and is currently the President & CEO of American Standard Circuits, Inc. Anaya was previously COO of Canadian based Coretec Inc. and Sr. VP Operations of Merix (both now part of TTM). He was also the Corporate Development Manager at Continental Circuits. Prior to that he had a variety of management and non-management positions in IBM Endicott and IBM Austin. Anaya also has a master’s in chemical engineering from the University of Cincinnati and a Bachelor of Technology from the Indian Institute of Technology (Bombay).
About American Standard Circuits
American Standard Circuits (ASC) prides itself on being a total solutions provider, manufacturing quality rigid, metal-backed, RF/microwave, flex, and rigid-flex PCBs for the medical, automotive, industrial, defense, and aerospace markets in volumes from test and prototypes to large production orders. ASC has the expertise to provide a wide variety of technologies in a time-critical environment. Their qualifications include AS9100 Rev D, ISO 9001:2015, MIL-PRF 31032, MIL-PRF-55110, MIL-PRF-50884 certification and ITAR registration. In addition to manufacturing in the USA, ASC can transition and manage your PCB requirements to lower cost regions via its qualified supply chain of offshore partners. ASC also holds many key patents for metal bonding processes. For more information about American Standard Circuits’ services or to ask one of their technology experts a question go to www.asc-i.com.
Visit I-007eBooks to download your copies of American Standard Circuits’ micro eBooks today:
The Printed Circuit Board Designer’s Guide… to Fundamentals of RF/ Microwave PCBs
The Printed Circuit Designer’s Guide to… Flex and Rigid-Flex Fundamentals
Contact Steve for your Quality needs or to set up your own Interview
920-841-3478
Steve@tracQMS.com
Fundamentals of PCB Technologies
American Standard Circuits has done it again! The 3rd book in their growing library of educational books for the electronics industry is a “must have” for PCB designers, OEMs, fabricators, and anyone new to the PCB industry.
As the title suggests, the book covers the fundamentals of manufacturing printed circuit boards, starting with simple single-sided product through extremely complicated advanced technology multilayer and hybrid boards. The book explains very complicated technology like HDI, flex/rigid flex, RF microwave and thermal management in a way that is easy to understand and comprehend. This should be required reading for anyone in the industry. Download it now here https://www.asc-i.com/fundamentals-pcb-tech
Steve Williams
President
TRA Consulting
Contact me for all of your QMS needs
920-841-3478
Steve@tracQMS.com
PRESS RELEASE
West Chicago, IL
Congratulations to client American Standard Circuits, on achieving certification to IATF-16949:2016 International Automotive Quality Management System (QMS). The certification is acknowledged as the industry’s highest standard of system and process quality for automotive suppliers. The automotive certification adds to the company’s ISO 9001: 2015, AS9100D and Military current QMS merit badges.
CEO Anaya Vardya commented:
“This is a significant accomplishment for our company. and our entire team. Everyone in the company participated in this effort. Earning the IATF 16949 certification puts us that much closer to achieving our goal of being the most versatile independent PCB fabricator in the country, something we have been working towards since we set our sights on this goal less than three years ago. We continue to dedicate ourselves completely to our customers and their needs. When our customers or potential customers ask for something, we not only listen to them, we hear them, and we act. My sincere thanks to everyone on the American Standard team who worked so hard towards this all-important achievement.
About American Standard Circuits
American Standard Circuits (ASC) prides itself on being a total solutions provider, manufacturing quality rigid, metal-backed, RF/Microwave, flex, and rigid-flex PCBs for the medical, automotive, industrial, defense, and aerospace markets in volumes from test and prototypes to large production orders. ASC has the expertise to provide a wide variety of technologies in a time-critical environment. Their qualifications include AS9100 Rev D, ISO 9001:2015, IATF16949:2016, MIL-PRF 31032, MIL-PRF-55110, MIL-PRF-50884 certification and ITAR registration. American Standard also holds many key patents for metal bonding processes. For more information about American Standard Circuits services or to ask one of their technology experts a question, click here.
To download American Standard Circuits eBook, “The Printed Circuit Board Designer’s Guide to Flex and Rigid-Flex Fundamentals” visit their download site here.
To download American Standard Circuits eBook “The Printed Circuit Designer’s Guide to Fundamentals of RF/Microwave PCBs” visit their download site here.
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