Press Release: Autographed copies of “Notorious: Business Lessons from History’s Most Ruthless Leaders” now available for immediate shipment at https://tracqms.com/shop/
Hundreds, if not thousands, of books have been written about the great leaders throughout history that have served as role models for generations of business executives, students and the everyday person that just wants to learn and apply the behaviors that made these leaders successful. That is easy.
Countless books have also been written about evil deeds done by the worst of the worst in history, including most of the characters included in this book. But what about the lessons that can be learned from the dark side, the names you won’t typically find in the business section of your local book store; history’s rebels, outlaws and femme fatales? You can call them many things: thugs, barbarians, savages, criminals, etc., but what you most definitely can’t call them is stupid. The warriors I have chosen to include in Notorious may be some of history’s most ruthless, but they are also some of the most successful leaders in history, and much can be learned from them.
Learn business lessons from the Notorious cast of characters:
- Sun Tsu on Strategy
- Attila The Hun on Leadership
- Freydis Eiriksdottir on Overcoming Adversity
- Genghis Khan on Power
- Blackbeard the Pirate on Building your Brand
- Catherine the Great on Leading in an Imperfect World
- Napoleon Bonaparte on Planning
- Al Capone on Exploiting Your Niche
- Sonny Barger on Extreme Leadership
- Steve Jobs on Insane Success
Foreword by notorious pirate Eric the Red. Purchase here at https://tracqms.com/shop/


A learned behavior is a behavior observed by someone that they find beneficial to them in some way. There’s a motivating factor behind it. Unlike innate behavior, a learned behavior is one that you make a conscious decision to learn; in other words, nurture rather than nature. Think about writing; when you first began to learn to write it required constant thought and attention. Now, when you jot down a note it is automatic; second nature. That is how all learned behaviors are developed. The below list is a way to initiate and reinforce the learned behaviors that will be required to foster the culture needed to get the full benefits out of all the concepts, techniques, and methodology discussed throughout this book.


The other “soft” benefit of audits is that every single one is an opportunity to properly condition the workforce. It is easy for the management representative or department supervisor to have all the right answers, so encouraging auditors & customers to interact with the employees actually doing the job will demonstrate the strength and competency of the workforce, and the quality management system. The internal audit program should be used to help condition employees to be comfortable in this situation.

techniques that pass the integrity smell test. I happen to personally believe that in life, character and integrity are everything. This belief was somewhat validated during a recent conversation with one of the few politicians worth their salt, JC Watts. Before he became a member of Congress, JC was quite the quarterback for the University of Oklahoma, and later professionally in the Canadian Football League. Over a cold beer one night, JC said “Steve, I’ve always felt that character means doing the right thing when nobody’s looking. There are too many people who think that the only thing that’s right is to get by, and the only thing that’s wrong is to get caught.” Words to live by…
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